Mamás Latinas Content@Scale
Bilingual • Progressive • Connected
To effectively reach the U.S. Hispanic (USH) Mom audience for the third consecutive year, Kellogg’s Frosted Flakes leveraged Multicultural expertise & smart content capabilities to marry the brand across an array custom content selections (Slide Shows, Listicles, Videos, Photography, & Influencer Blog Posts) designed for the target consumer to: find, enjoy, and use to enhance their lifestyle. Their commitment to a truly Multicultural Content led approach was transformative to the their pre-existing digital campaign, resulting in an authentic MediaExperience that earned proven success; over-performing for the 3rd time, an authentic charm.
The custom content captivated the audience, delivering:
• 2MM+ engagements at a rate of 12.4%
• 673M+ visits to the client's site (350M beyond benchmark)
• An additional 20% of organic media value.
