Marcel.ai

Editor, Ambassador Programs

Facilitated a 172% YoY growth in new Communities on Marcel and functioned as the Communities Lead for Europe and the Americas, consulted clients on Editorial content strategies and provided ideation, resources, and Editorial guidance empowering clients to produce "glossy" Editorial that resonated with global audiences. Hosted live events, produced and published training & promotional materials (articles, videos, and audio), deployed global customer sentiment surveys, and functioned as the liaison between users and the Product teams.

Marcel.ai

Editorial Content & Marketing Experience Producer

Worked with a dynamic team of Designers, Copywriters, and Publishers to produce premium Editorial for Marcel.ai (i.e. articles, podcasts, audio playlists, video series, and virtual events); reaching and engaging a global audience of over 100K users on a daily basis. Partnered directly with prominent figures across the global Publicis organization to produce elevated Editorial experiences.

Work Your World

Content Strategist & Community Manager

Developed the Work Your World 2.0 Comms Strategy to understand user impact and boosted participation of the program by 87% during its sophomore year; executed launch strategy, managed the Community, sourced and created custom Editorial, video, and audio content, as well as provided detailed reporting to stakeholders.

Vanguard

Associate Media Director | Specialist

Pioneered research-driven insights for a successful new-business pitch, securing The Vanguard Group as a key client. Crafted a robust digital media strategy and executed cohesive content campaigns that effectively engaged Vanguard’s niche audience segments, achieving measurable growth in online reach and brand affinity.

MSC Direct

Associate Media Director | Specialist

Led end-to-end management of digital media campaigns for MSC Direct, transforming their B2B marketing approach to address the unique demands of the Covid-19 pandemic. Delivered adaptive, full-funnel strategies that not only stabilized b

Razorfish

Business Development - Marketing Research Specialist

Developed advanced research methodologies that delivered actionable insights on audience behavior, marketplace dynamics, and competitive landscapes; instrumental in driving high-stakes new business pitches, resulting in multiple agency wins and positioning the media team as a strategic resource in the national market.

REI

Supervisor of Multicultural Content

#AccessOutdoors: Managed account & client relationships from beginning to end; produced the award-winning MediaExperience Design that fit The Outdoors into Multicultural Millennial’s pockets via 360º social video & live in-store experiences; overdelivering by 40%.