Experience In Action

 

Driving impact for the world’s most iconic brands across global markets and diverse industries.

Influencer Marketing

Milano Duettos video live on Starbucks’ social channels

Content Creator

Starbucks - “Slow Mornings” & “Milano Duettos”

  • Conceptualized and produced ‘Slow Mornings’ & ‘Milano Duettos’ short-form video series that embodies Starbucks’ brand ethos, designed to captivate Gen-Z and Millennial audiences across Instagram and TikTok.

PayPal - “PayPal Everywhere”

  • Created and directed social media video concepts for PayPal’s ‘PayPal Everywhere’ debit card launch, emphasizing authentic, story-driven content that resonated with Gen-Z using innovative storytelling methods.

Razorfish • 2024

 

Global Marketing Strategy

Associate Director | Specialist

Marriott Luxury Group - Strategies & Planning

  • Developed and executed full-funnel marketing strategies tailored to Marriott’s Luxury portfolio, implementing high-impact brand campaigns aimed at redefining consumer perceptions through a global, multi-platform partnership with Condé Nast. Elevated brand awareness and engagement through precision-targeted media activations designed to resonate with luxury audiences worldwide.

 Razorfish • 2024

 

Digital Media Strategy

Associate Media Director | Specialist

The Vanguard Group - B2B

  • Pioneered research-driven insights for a successful new-business pitch, securing The Vanguard Group as a key client. Crafted a robust digital media strategy and executed cohesive content campaigns that effectively engaged Vanguard’s niche audience segments, achieving measurable growth in online reach and brand affinity.

MSC Direct - B2B

  • Led end-to-end management of digital media campaigns for MSC Direct, transforming their B2B marketing approach to address the unique demands of the Covid-19 pandemic. Delivered adaptive, full-funnel strategies that not only stabilized but accelerated business growth by enhancing digital engagement and client acquisition amidst challenging market conditions.

Business Development - Marketing Research Specialist

  • Developed advanced research methodologies that delivered actionable insights on audience behavior, marketplace dynamics, and competitive landscapes; instrumental in driving high-stakes new business pitches, resulting in multiple agency wins and positioning the media team as a strategic resource in the national market.

Razorfish • 2019

“The Perfect Cosmo” carousel photo story produced for Grey Goose Vodka

Media Supervisor

Grey Goose Vodka - “#LiveVictoriously”

  • Managed digital strategy & execution of the “#LiveVictoriously” campaign; leading the account’s international financial operations, strategic partnerships, data analytics, and performance reporting for the North American region.

Esurance - “Surprisingly Painless”

  • Launched and managed the campaign that rebranded the iconic Insurance brand; oversaw budgeting, performance optimizations, supervised three colleagues, and facilitated interdisciplinary collaboration across internal and integrated client teams.

Razorfish • 2017

Editorial Production

WYW Community content featured on Marcel’s Today Page & “Rules of the Row” Editorial hero image

Editor, Ambassador Programs

Marcel Communities - Communities Lead (EU & US)

  • Facilitated a 172% YoY growth in new Communities on Marcel, consulted clients on Editorial content strategies and provided ideation, resources, and Editorial guidance empowering clients to produce "glossy" Editorial that resonated with global audiences. Hosted live events, produced and published training & promotional materials (articles, videos, and audio), deployed global customer sentiment surveys, and functioned as the liaison between users and the Product teams.

Work Your World - Content Producer & Community strategist

  • Developed the WYW 2.0 Comms Strategy to understand user impact and boosted participation of the program by 87% during its sophomore year; executed strategy, managed the Community, sourced and created custom Editorial, video, and audio content, as well as provided detailed reporting to stakeholders.

IGNITE 30•60•90 - Experience Producer

  • Produced a custom program for the Talent Development client that catered to their Early Careerists audience, enriching their experience during the first 90 days of their career. Executing the program entailed composing and publishing editorial content, conducting live sessions in multiple cities, and partnering with the client to deliver measurable results.

Marcel.ai • 2023

Editorial Content & Marketing Experience Producer

Marcel Editorial

  • Worked with a dynamic team of Designers, Copywriters, and Publishers to produce premium Editorial for Marcel.ai (i.e. articles, podcasts, audio playlists, video series, and virtual events); reaching and engaging a global audience of over 100K users on a daily basis. Partnered directly with prominent figures across the global Publicis organization to produce elevated Editorial experiences.

 Marcel.ai • 2021

 

Content Production

360º MediaExperiences produced for REI’s #AccessOutdoors in: Chicago, Austin & Los Angeles

Supervisor of Multicultural Content

REI - #AccessOutdoors

  • Managed account & client relationships from beginning to end; produced the award-winning MediaExperience Design that fit The Outdoors into Multicultural Millennial’s pockets via 360º social video & live in-store experiences; overdelivering by 40%.

Red Lobster - Social Content Production

  • Designed & produced custom Social Content for their USH audience; built and maintained close client relationships, managing workflows, meetings, and coordinating with strategy teams to ensure over-delivery.

Spark Foundry • 2015

 

Multicultural Media

Multicultural Media Associate

P&G - Media Strategy

  • Planned & executed Media strategies across the brand’s FemCare product portfolio including the award-winning #LikeAGirl campaign, the first FemCare Super Bowl campaign–– ever.

Tapestry • 2013

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