The Multicultural Talent Pipeline
Branding & Design
As chief Designer for the Multicultural Talent Pipeline (MCTP), Terrance developed branding materials, created custom content, & produced iconicity engaging experiences that enabled MCTP to win “Best Brand Experience Brought to Life Through an Event” of 2016— a testament to the power of considerable design.
2015 Branding & Materials design
With Yahoo as the Premium Sponsor of the 2015 event, the new branding gave a nod to theirs while signifying multiculturalism and inclusivity through a bright color pallet. During this year, both pamphlet & tabloid sized magazines were developed and produced by hand along with experiential branding materials that include but are not limited to: custom presentation templates and materials, name tags, signage, opening video, recap video, custom photography, and more.
Prior to the production of the magazine, only a one-sheeter was available as the main branding material. That single page was transformed as custom editorial content was created in order to accommodate sponsors' ads that would be featured throughout the book, coinciding with the live experience; a pivotally creative solution and the beginning of the new MCTP brand story.
2016 Branding &Materials Design Evolution
Following the success of the previous year, Publicis Media was announced as the Premium Sponsor of the 2016 MCTP. The branding was evolved to reflect this new association, lifting colors of the sponsor's brand identity to give all materials a new tactile and luxurious look, tone & feel.
In addition to the evolved branding materials, a website was developed to extend the experience online and make information manageasier for internal and external parties.
For more information on Publics Media's MCTP:
It was an honor to both be able to design•produce for the event as well as speak on the panel as guest speaker.
#MCTP Class of 2016: The experience is lifechanging so many talented students, the connections they made here will last their entire careers.