Terrance Nixon
"Bringing Stories to Life with
Strategy & Imagination”
"Bringing Stories to Life with
Strategy & Imagination”
With over a decade of experience in Media, Content Production, and Editorial roles within the Marketing industry, Terrance Nixon adeptly combines strategic acumen and creative flair to serve clientele. He has a proven track record, having produced campaigns that not only garnered industry acclaim but also delivered measurable results for consumer brands like REI. His global experience includes executing Media campaigns for top-tier clients such as Grey Goose, Vanguard, and more at Razorfish, driving digital transformation and propelling businesses forward.
In his most recent role as the Ambassador Programs Editor at Marcel.ai, Nixon took on a strategic consultancy position. Here, he guided clients on the platform to achieve their unique business objectives through high-quality content and editorial expertise. Specializing in ideation and problem-solving, he tailored solutions for each client, consistently delivering exceptional results. Notably, he led the Communities feature for the Americas and European regions, fostering connections to enhance collaboration, engagement, and synergies across the organization.
Terrance Nixon's passion for storytelling, unwavering commitment to excellence, and extensive skill set provide a unique perspective that fuels iconic ideas. His wealth of experience brings true innovative value to colleagues, clients, and international audiences alike.
Impacting major global businesses across multiple markets & categories, clientele are among the world's most influential brands.
“Multicultural Media” - 2016
REI: #AccessOutdoors MediaExperience Design
“Best Brand Experience Brought to Life Through an Event” - 2016
2016 Multicultural Talent Pipeline MediaExperience Design
"SMG Challenge Coin Recipient" - 2015
Awarded by Starcom CEO for exceptional work & creativity, a rare and high accolade.
Strategically creative multimedia executions that invoke Design to harmonize often-separated Media Strategy, Activation, & Creative disciplines; fostering resonance between clients & their target audiences. Enriched with raw audience insight from start to finish, each program is carefully optimized to ensure they are unique, afford premium audience engagement, & bring value to both the brands and their audiences.
Client: REI
Discover how REI successfully made The Outdoors accessible to their 18-34 multicultural millennial, "Next•Gen" audience with an artfully immersive and engaging content MediaExperience.
Client: Kellogg's Frosted Flakes
The effective custom content that enabled Kellogg’s Frosted Flakes to successfully reach U.S. Hispanic Mom audiences and give them a unique experience, busting benchmarks for the 3rd consecutive year.
Client: Publicis Media
Evolutionary design behind the award-winning MediaExperience that brings the industry's top up-and-coming multicultural talents from across the country to NYC for an invaluable cultural exchange; awarded “Best Brand Experience Brought to Life Through an Event” of 2016.
Terrance is one of the most enchanted and enchanting members of our team. His enthusiasm and passion runneth over, truly. He's always in problem-solving, "yes I can help" mode and pays a great deal of attention to actively participating and setting the tone for our team culture. He is also an idea machine - he shines in a brainstorm or ideation session and loves dreaming up content and editorial stories.
Terrance has made great strides in self knowledge and finding the optimal places to bring value in his work life. This has enabled him to have the confidence and skills to take on more responsibilities. One of Terrance's strengths is to uplift, motivate and encourage people to do their best work, and I feel he has grown in this aspect as well. Lastly Terrance has been exposed to a lot of top execs in the Groupe - he is very comfortable interacting with excecs and knows how to give them the information they need.
Terrance Nixon is an exceptional employee throughout his tenure at Publicis. I've had the pleasure of working closely with him in the past for many years, but most recently as he transitioned into the Marcel team, I've had the opportunity to work with him from another lens. In particular, he was a great contributor to the Media Internship program - he was a main contributor to training our media interns in Research tools, led the final Assignment presentations for the interns and served as a main contact for our interns in case they needed advice, had questions or needed additional training. In addition, he took his expertise within the Marcel team and brought it to the Media Internship Program. He created a Marcel group for our interns and had them utilize Marcel on a weekly basis to create content to share, to post questions as a team and to communicate with each other. This was a ground breaking opportunity that caught the attention of other sister agencies that have internship programs and drove traffic to our Internship community Marcel posts. What I respect most about Terrance is that he is always full of solutions and creative ideas. In addition, he is very proactive, has a positive attitude, is never afraid to ask questions and continue to learn. Although he is not part of the Media team - he is still very very well respected among us and is looked at as a leader within the Publicis community.
Terrance is very innovative, inventive, original, and resourceful. He is always thinking about the best ways to reach a goal, increase productivity, or solve a problem, expressing his ideas almost effortless. Others benefit from his ability to transmit information, thoughts, or emotions by using a vocabulary they can easily understand. He focuses on quality, and you prefer working with and for the best.
No one could’ve imagined that wearing a face mask would as common as carrying a cellphone. COVID-19’s effects on changing consumer behavior are undeniable and consumers are antsier to get out of the house with hopes to “returning to normal”. The truth of the matter is that even if the current outbreak temporarily abates, consumer behavior looks and feels nothing like the world we used to know— marketers must adapt.
Insightful perspective on how the presidential election impacts the Marketing & Advertising industry, published by the Razorfish Marketing Transformations consultancy’s Fall 2020 edition of the “Razorfish Media Quarterly”.
“Your brand is not running for president, but the 2020 election cycle has everything to do with how digital advertisers will manage costs, competition, and clutter this fall.”
The Drum and GumGum released a report on contextual advertising that dives deep into how marketers are seeing new value in a proven standard.
“When it comes to context, there’s negative and there’s positive. And as a brand, I wouldn’t necessarily say it’s bad to be on either side. What you don’t want to do is be dead middle.”
That's the balance digital dices with constantly - so how do you effectively target and deliver positive experiences then get results online? A Campaign-GumGum hosted roundtable in Chicago discussed this and more.
"If [consumers] are aware, and show they care, show them a little more, and keep building. Then understand who the people are that are uninterested – and explore why."
Videonomics Summit 2018 - THE RETURN OF 'THE BIG IDEA'
To human consumers, Marketing that resonates naturally isn’t a funnel or a data-driven framework… it’s an adventure.
Failing to plan is not planning to fail. Failing to adapt is failure.
BREAK THE CYCLE.