Expertise
Strategy • Production • Editorial
Terrance Nixon is a dynamic leader with over a decade of experience at the intersection of Media Strategy, Content Production, and Editorial. Renowned for blending strategic expertise with bold creativity, he has led award-winning campaigns for global brands such as Marriott Luxury Group, Starbucks, REI and many more.
A visionary storyteller and innovative problem-solver, Terrance excels in driving transformative campaigns that yield measurable results and elevate brand perception. With a global perspective and a proven track record in digital innovation, he inspires cross-functional teams to create compelling narratives that captivate audiences across platforms and cultures.
Terrance’s leadership is defined by his ability to foster creativity, encourage collaboration, and balance imagination with strategy to deliver iconic experiences that propel brands forward.
Extensive Portfolio
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Experience In Action
Driving impact for the world’s most iconic brands across global markets and diverse industries.
Influencer Marketing
Milano Duettos video live on Starbucks’ social channels
Content Creator
Starbucks - “Slow Mornings” & “Milano Duettos”
Conceptualized and produced ‘Slow Mornings’ & ‘Milano Duettos’ short-form video series that embodies Starbucks’ brand ethos, designed to captivate Gen-Z and Millennial audiences across Instagram and TikTok.
PayPal - “PayPal Everywhere”
Created and directed social media video concepts for PayPal’s ‘PayPal Everywhere’ debit card launch, emphasizing authentic, story-driven content that resonated with Gen-Z using innovative storytelling methods.
Razorfish • 2024
Global Marketing Strategy
Associate Director | Specialist
Marriott Luxury Group - Strategies & Planning
Developed and executed full-funnel marketing strategies tailored to Marriott’s Luxury portfolio, implementing high-impact brand campaigns aimed at redefining consumer perceptions through a global, multi-platform partnership with Condé Nast. Elevated brand awareness and engagement through precision-targeted media activations designed to resonate with luxury audiences worldwide.
Razorfish • 2024
Digital Media Strategy
Associate Media Director | Specialist
Business Development - Marketing Research Specialist
Developed advanced research methodologies that delivered actionable insights on audience behavior, marketplace dynamics, and competitive landscapes; instrumental in driving high-stakes new business pitches, resulting in multiple agency wins and positioning the media team as a strategic resource in the national market.
The Vanguard Group - B2B
Pioneered research-driven insights for a successful new-business pitch, securing The Vanguard Group as a key client. Crafted a robust digital media strategy and executed cohesive content campaigns that effectively engaged Vanguard’s niche audience segments, achieving measurable growth in online reach and brand affinity.
MSC Direct - B2B
Led end-to-end management of digital media campaigns for MSC Direct, transforming their B2B marketing approach to address the unique demands of the Covid-19 pandemic. Delivered adaptive, full-funnel strategies that not only stabilized but accelerated business growth by enhancing digital engagement and client acquisition amidst challenging market conditions.
Razorfish • 2019
“The Perfect Cosmo” carousel photo story produced for Grey Goose Vodka
Media Supervisor
Grey Goose Vodka - “#LiveVictoriously”
Managed digital strategy & execution of the “#LiveVictoriously” campaign; leading the account’s international financial operations, strategic partnerships, data analytics, and performance reporting for the North American region.
Esurance - “Surprisingly Painless”
Launched and managed the campaign that rebranded the iconic Insurance brand; oversaw budgeting, performance optimizations, supervised three colleagues, and facilitated interdisciplinary collaboration across internal and integrated client teams.
Razorfish • 2017
Editorial Production
WYW Community content featured on Marcel’s Today Page & “Rules of the Row” Editorial hero image
Editor, Ambassador Programs
Marcel Communities - Communities Lead (EU & Americas)
Facilitated a 172% YoY growth in new Communities on Marcel, consulted clients on Editorial content strategies and provided ideation, resources, and Editorial guidance empowering clients to produce "glossy" Editorial that resonated with global audiences. Hosted live events, produced and published training & promotional materials (articles, videos, and audio), deployed global customer sentiment surveys, and functioned as the liaison between users and the Product teams.
Work Your World - Lead Content Producer & strategist
Developed the WYW 2.0 Comms Strategy to understand user impact and boosted participation of the program by 87% during its sophomore year; executed strategy, managed the Community, sourced and created custom Editorial, video, and audio content, as well as provided detailed reporting to stakeholders.
IGNITE 30•60•90 - Experience Producer
Produced a custom program for the Talent Development client that catered to their Early Careerists audience, enriching their experience during the first 90 days of their career. Executing the program entailed composing and publishing editorial content, conducting live sessions in multiple cities, and partnering with the client to deliver measurable results.
Marcel.ai • 2023
Editorial Content & Marketing Experience Producer
Marcel Editorial
Worked with a dynamic team of Designers, Copywriters, and Publishers to produce premium Editorial for Marcel.ai (i.e. articles, podcasts, audio playlists, video series, and virtual events); reaching and engaging a global audience of over 100K users on a daily basis. Partnered directly with prominent figures across the global Publicis organization to produce elevated Editorial experiences.
Marcel.ai • 2021
Content Production
360º MediaExperiences produced for REI’s #AccessOutdoors in: Chicago, Austin & Los Angeles
Supervisor of Multicultural Content
REI - #AccessOutdoors
Managed account & client relationships from beginning to end; produced the award-winning MediaExperience Design that fit The Outdoors into Multicultural Millennial’s pockets via 360º social video & live in-store experiences; overdelivering by 40%.
Red Lobster - Social Content Production
Designed & produced custom Social Content for their USH audience; built and maintained close client relationships, managing workflows, meetings, and coordinating with strategy teams to ensure over-delivery.
Kellogg’s Frosted Flakes - Mámas Latinas
Co-created a transformative, culturally resonant media experience for Latina moms. The campaign amplified pre-existing assets through optimized content strategies, delivered over 86 million impressions, achieved a 12.4% engagement rate, and exceeded benchmarks across all key metrics, setting a new standard for scalable digital storytelling in multicultural marketing.
Spark Foundry • 2015
Multicultural Media
Multicultural Media Associate
P&G - Media Strategy
Planned & executed Media strategies across the brand’s FemCare product portfolio including the award-winning #LikeAGirl campaign, the first FemCare Super Bowl campaign–– ever.
Tapestry • 2013
Awards & Accolades
R-Index Hackathon: Winner
Developed the MVP product in 24hr hackathon hosted at Google’s NYC headquarters, winning first place as part of team “rizz.io”.
BTCD Mid Career Journey: Certified
Awarded in 2024 as a proof of completion and dedication to career advancement.
Business Development & Corporate Communications Work Awards: Winner
“Best Brand Experience Brought to Life Through an Event”
Multicultural Talent Pipeline MediaExperience Design
Starcom Mediavest
Group Challenge Coin: Recipient
Awarded by SMG’s CEO for exceptional work & creativity, a rare and high accolade.
Creative Media Awards: Winner
“Multicultural Media Category”
REI: #AccessOutdoors MediaExperience Design
Let's Create Something
Unforgettable
Together.
Testimonials
What They’re Saying
“Terrance is one of the most enchanted and enchanting members of our team. His enthusiasm and passion runneth over, truly. He’s always in problem-solving, “yes I can help” mode and pays a great deal of attention to actively participating and setting the tone for our team culture. He is also an idea machine - he shines in a brainstorm or ideation session and loves dreaming up content and editorial stories.”
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“Terrance has made great strides in self knowledge and finding the optimal places to bring value in his work life. This has enabled him to have the confidence and skills to take on more responsibilities. One of Terrance's strengths is to uplift, motivate and encourage people to do their best work, and I feel he has grown in this aspect as well. Lastly Terrance has been exposed to a lot of top execs in the Groupe - he is very comfortable interacting with execs and knows how to give them the information they need.” - SVP Creative Director
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“Terrance is very innovative, inventive, original, and resourceful. He is always thinking about the best ways to reach a goal, increase productivity, or solve a problem, expressing his ideas almost effortless. Others benefit from his ability to transmit information, thoughts, or emotions by using a vocabulary they can easily understand. He focuses on quality, and you prefer working with and for the best.” - Functional Manager
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“Terrance Nixon is an exceptional employee throughout his tenure at Publicis. I've had the pleasure of working closely with him in the past for many years, but most recently as he transitioned into the Marcel team, I've had the opportunity to work with him from another lens. In particular, he was a great contributor to the Media Internship program - he was a main contributor to training our media interns in Research tools, led the final Assignment presentations for the interns and served as a main contact for our interns in case they needed advice, had questions or needed additional training. In addition, he took his expertise within the Marcel team and brought it to the Media Internship Program. He created a Marcel group for our interns and had them utilize Marcel on a weekly basis to create content to share, to post questions as a team and to communicate with each other. This was a ground breaking opportunity that caught the attention of other sister agencies that have internship programs and drove traffic to our Internship community Marcel posts. What I respect most about Terrance is that he is always full of solutions and creative ideas. In addition, he is very proactive, has a positive attitude, is never afraid to ask questions and continue to learn. Although he is not part of the Media team - he is still very very well respected among us and is looked at as a leader within the Publicis community.” - VP of Media
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MY PROMISE
I am committed to bringing imagination and strategy together to deliver bold, transformative campaigns. Every project I lead is guided by creativity, precision, and a relentless pursuit of excellence. I prioritize open collaboration, transparent communication, and thoughtful execution to ensure every idea is as impactful as it is original. My goal is to inspire, innovate, and exceed expectations—every time.
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THE PRODUCER WHO EMBRACES AI, GLOBAL MARKETING EXPERTISE, AND THE POWER OF STORYTELLING—CHAMPIONING IMAGINATION TO CREATE INNOVATIVE, TRANSFORMATIVE EXPERIENCES.
Let's Connect.
Contact for professional OPPORTUNITIES & Brand collaborations.
“Make it glossy— always.”
